The Growth Department Inc.
A fractional growth marketing consultancy working directly with founders and brands on profit recovery, growth strategy, performance marketing and content-led acquisition, plus end-to-end e-commerce fulfillment from our own warehouse.
Every recommendation is stress-tested against a brand we've actually built and scaled ourselves.
Bakás, our own brand, is the living case study for the systems and playbooks we bring to clients.
Senior growth partnership without the overhead of a full in-house hire or a traditional retainer agency.
Growth consulting
Operations
End-to-end order fulfillment from our own warehouse in Imus City, Cavite, the same operation that ships Bakás.
Core philosophy
“Profit is Peace.”
Sustainable growth comes from disciplined systems, not guesswork, and from charging enough to genuinely care about the outcome. We bring a systems-first, rules-over-judgment-calls approach to every engagement.
Case studies
John breaks down what we found in client shops and what we changed. Videos from @johncornwill on TikTok.
Founder & CEO
“I break down how businesses really make money, and help founders keep more of it.”
John started as a working student in Tacloban, took a $3-an-hour virtual assistant job, and became a media buyer. He then co-founded Bakás and, as one of the early sellers on TikTok Shop in the Philippines, built it into the #1 shop in TikTok Shop PH's Toys & Hobbies category in 2025, with more than 300,000 products sold.
He founded The Growth Department to bring the same systems to other founder-led brands, and creates content for early-stage founders about profit, pricing, and founder sanity.
“We had no clear direction before. Through Sir John & his team, we found the expenses we weren't noticing that were hurting our business. Now our system is in order and ready to scale.”
“John really preaches a lot about clarity, and clarity was my number one headache. I feel like he's someone who really understood what us, e-commerce sellers, were experiencing…”
The growth story of Bakás, the brand John co-founded and the playbook behind TGD, as featured by DTI, ABS-CBN News and GMA.
Growth consulting, performance marketing, fractional partnership or e-commerce fulfillment: tell us where you are and what's in the way.
Or email hello@cornwillventures.com · Imus City, Cavite, Philippines · Mon–Fri, 9:00am–6:00pm (PHT)
